The best way to increase conversions of visits to users is to ensure that each visitor gets to try out your product without even signing up. For eg: if you need to buy a book from flipkart (or) book a ticket from cleartrip, it asks for your e-mail and personal details only in the last step – the idea behind this is, you would be impressed with the service by then and won’t mind entering a few details.
It might not really be possible to implement this with all business models, but one could try to reach as close as possible. We tried to implement Creating a Test without asking for an e-mail address, but we faced a lot of security/ownership issues. Nevertheless, we wanted both the recruiters & applicants to atleast see how the test taking interface looks like with just 1-click. We have put up a sample test at our homepage which contains 3 types of questions – Programming questions, Multiple-choice-questions & Text answer questions. Try it out!
Why is the interface non-snazzy?
There are multiple reasons behind this. For one, broadband connectivity cannot be taken for granted in India and more so if the applicant is a college student. We wanted the test taking interface to load as fast as possible (we tested on dial-up connections!) without any snazzy CSS/images.
We have tried to build an interface where you possibly can’t see anything apart from the question and the answer area – after all that’s all an applicant needs right? :). Feel free to give your feedback. You can e-mail us at firstname.lastname@example.org. Thank you so much for your support and encouragement!